{"id":7458,"date":"2024-06-03T14:48:48","date_gmt":"2024-06-03T14:48:48","guid":{"rendered":"https:\/\/socialinnovationexchange.org\/?p=7458"},"modified":"2024-06-03T14:48:48","modified_gmt":"2024-06-03T14:48:48","slug":"b-for-good-leaders-summit-2024-reflecting-on-corporate-activism","status":"publish","type":"post","link":"https:\/\/socialinnovationexchange.org\/legacy\/b-for-good-leaders-summit-2024-reflecting-on-corporate-activism\/","title":{"rendered":"B for Good Leaders Summit 2024: Reflecting on ‘Corporate Activism’"},"content":{"rendered":"\n

In May, the SIX team had the pleasure of attending the third annual B for Good Leaders Summit<\/a> in Amsterdam and also co-curating a series of conversations in the \u2018Corporate Activism\u2019 theme of the event.<\/p>\n\n\n\n

Over the past year, SIX has been exploring how stakeholders across sectors can collaborate and meaningfully accelerate the \u201cbusiness for good\u201d movement (see examples here<\/a> and here<\/a>). Some of the questions that have been top of mind for us include what collective ownership and accountability look like in practice; how businesses can authentically involve communities and young people in their work; and how businesses can extend care to stakeholders beyond their immediate workforce.<\/p>\n\n\n\n

At the Summit, we took some of these questions into our \u2018corporate activism\u2019 sessions, discussing what \u2018activism\u2019 vs. \u2018advocacy\u2019 looks like, and reflecting on how being a corporate activist can enable businesses to be better contributors to society and make a wider impact. <\/p>\n\n\n\n

Ash Pollock, Head of Transformation & Culture at minimalist shoe company Vivobarefoot<\/a><\/strong>, emphasised that corporate activism \u201cis their value proposition\u201d and that leadership in the company regularly questions and reflects on the way that they do business. \u201cChallenging the status quo\u201d is encouraged at Vivobarefoot, empowering individuals to show up authentically, and for leaders to embrace a \u201cyin and yang\u201d balance to navigate and thrive in uncertainty. How to measure \u2018success\u2019 is also a key consideration for the company – for accountability, they report on 15 metrics (see p. 12 of their annual report<\/a>) year on year to ensure that through their company and products they are having a net positive impact on society and the environment.<\/p>\n\n\n\n

Amber Westerborg, Director of Sustainability & Impact at the hybrid hospitality space The Social Hub (TSH)<\/a><\/strong> discussed how corporate activism involves defining the role TSH wants to play in societal change, whether as a \u201cdriver\u201d or \u201dfacilitator\u201d. One example is through their newly launched TSH Talent Foundation<\/a> to empower emerging changemakers. Community is at the heart of its mission, and Amber highlighted the importance of sometimes allowing the community to lead, \u201cwhich can be scary\u201d, to ensure authenticity and impact. She asked \u201cshouldn’t we as businesses challenge ourselves to hurt a little bit?\u201d, noting that while established environmental strategies can add value, social strategies are still evolving and require businesses to take a stand.\u00a0<\/p>\n\n\n\n

In the corporate activism stream, we highlighted the importance of actors across professional services in shaping and influencing conversations and actions around sustainability on a corporate level. For instance, external accountants, who are taking a greater role in impact measurement because of changes in sustainability reporting across the EU, have direct access to the CFO, and indirectly to the board, and can work to convince these stakeholders to make changes across the business. And whether it is through mediating conflicts responsibly or ensuring companies are avoiding \u2018greenwashing,\u2019 the legal profession also has a critical role to play in the business for good movement.<\/p>\n\n\n\n

If our questions and these topics resonate and you\u2019d like to explore more from local to global perspectives, please get in touch at zaf@socialinnovationexchange.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In May, the SIX team had the pleasure of attending the third annual B for Good Leaders Summit in Amsterdam and also co-curating a series of conversations in the \u2018Corporate Activism\u2019 theme of the event. Over the past year, SIX has been exploring how stakeholders across sectors can collaborate and meaningfully accelerate the \u201cbusiness for … B for Good Leaders Summit 2024: Reflecting on ‘Corporate Activism’<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":7459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-7458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-for-good"],"acf":[],"yoast_head":"\nB for Good Leaders Summit 2024: Reflecting on 'Corporate Activism' - SIX | Social Innovation Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialinnovationexchange.org\/legacy\/b-for-good-leaders-summit-2024-reflecting-on-corporate-activism\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/b-for-good-leaders-summit-2024-reflecting-on-corporate-activism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/b-for-good-leaders-summit-2024-reflecting-on-corporate-activism\\\/\"},\"author\":{\"name\":\"So Jung Rim\",\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/#\\\/schema\\\/person\\\/813a0318ade70c4f67fb0e225d920c7e\"},\"headline\":\"B for Good Leaders Summit 2024: Reflecting on ‘Corporate Activism’\",\"datePublished\":\"2024-06-03T14:48:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/b-for-good-leaders-summit-2024-reflecting-on-corporate-activism\\\/\"},\"wordCount\":520,\"publisher\":{\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/b-for-good-leaders-summit-2024-reflecting-on-corporate-activism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/B-for-Good-Leaders-2024.jpg\",\"articleSection\":[\"Business for Good\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/b-for-good-leaders-summit-2024-reflecting-on-corporate-activism\\\/\",\"url\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/b-for-good-leaders-summit-2024-reflecting-on-corporate-activism\\\/\",\"name\":\"B for Good Leaders Summit 2024: Reflecting on 'Corporate Activism' - 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