{"id":2876,"date":"2013-09-04T09:47:00","date_gmt":"2013-09-04T09:47:00","guid":{"rendered":"https:\/\/six.stimulatingminds.co.uk\/?p=2876"},"modified":"2022-04-27T09:48:38","modified_gmt":"2022-04-27T09:48:38","slug":"five-keys-to-corporate-social-innovation","status":"publish","type":"post","link":"https:\/\/socialinnovationexchange.org\/legacy\/five-keys-to-corporate-social-innovation\/","title":{"rendered":"Five keys to corporate social innovation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Via the&nbsp;<a href=\"http:\/\/www.theguardian.com\/sustainable-business\/corporate-social-innovation\" target=\"_blank\" rel=\"noreferrer noopener\">Guardian<\/a><br><br>Written by Marc Pfitzer and Valerie Bockstette<br><br>The term &#8220;<a href=\"http:\/\/www.theguardian.com\/sustainable-business\/innovation\" target=\"_blank\" rel=\"noreferrer noopener\">innovation<\/a>&#8221; appears at least daily in&nbsp;<a href=\"http:\/\/www.theguardian.com\/sustainable-business\" target=\"_blank\" rel=\"noreferrer noopener\">Guardian Sustainable Business<\/a>. That&#8217;s because innovation is the key to addressing the social and environmental challenges we face today. We need innovation to create more affordable health care services. We need innovation to bring nutritious food to every corner of the planet. We need innovation to improve educational outcomes. And most of all, we need innovation to counteract global warming.<br><br>Where will all this innovation come from? Civil society certainly is nimble and creative, but often lacks scale. Government certainly has resources and clout, but often lacks agility. Thus, businesses must play a key role in driving innovation to address these pressing needs \u2013 in ways that strengthen the bottom line. Corporations must find ways to create&nbsp;<a href=\"http:\/\/www.fsg.org\/OurApproach\/SharedValueInitiative.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">shared value<\/a>&nbsp;for both society and their businesses.<br><br>This is, however, easier said than done.<br><br>Large companies, who can access today&#8217;s most promising talent pool, can theoretically out-innovate anyone else. But in practice, deeply engrained processes, cultures and incentive systems tend to quash innovations that threaten the status quo.<br><br>Trying to embrace social innovation, which requires breakthroughs that address societal needs and change conventional ways of doing business, seems a near-impossible feat. The road is paved with dozens of well-meaning corporate social-innovation pilots that never reached their impact potential.<br><br>And yet, some companies have managed to overcome conventional thinking and traditional business models. They&#8217;ve managed to bring social innovation into their businesses and profited as a result. They&#8217;ve hurdled obstacles such as short-term profit horizons, tunnel vision and lack of imagination.<br><br>To read the full article, please follow the link to the&nbsp;<a href=\"http:\/\/www.theguardian.com\/sustainable-business\/corporate-social-innovation\" target=\"_blank\" rel=\"noreferrer noopener\">Guardian<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via the&nbsp;Guardian Written by Marc Pfitzer and Valerie Bockstette The term &#8220;innovation&#8221; appears at least daily in&nbsp;Guardian Sustainable Business. That&#8217;s because innovation is the key to addressing the social and environmental challenges we face today. We need innovation to create more affordable health care services. We need innovation to bring nutritious food to every corner <a href=\"https:\/\/socialinnovationexchange.org\/legacy\/five-keys-to-corporate-social-innovation\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Five keys to corporate social innovation<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[13,11,77,53],"class_list":["post-2876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-for-good","tag-capacity-building","tag-europe","tag-united-kingdom","tag-western-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five keys to corporate social innovation - SIX | Social Innovation Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialinnovationexchange.org\/legacy\/five-keys-to-corporate-social-innovation\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/five-keys-to-corporate-social-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/five-keys-to-corporate-social-innovation\\\/\"},\"author\":{\"name\":\"Anna Proffitt\",\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/#\\\/schema\\\/person\\\/e1d49628f22499f93a16142826eec696\"},\"headline\":\"Five keys to corporate social innovation\",\"datePublished\":\"2013-09-04T09:47:00+00:00\",\"dateModified\":\"2022-04-27T09:48:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/five-keys-to-corporate-social-innovation\\\/\"},\"wordCount\":288,\"publisher\":{\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/five-keys-to-corporate-social-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Innovation-008.webp\",\"keywords\":[\"Capacity Building\",\"Europe\",\"United Kingdom\",\"Western Europe\"],\"articleSection\":[\"Business for Good\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/five-keys-to-corporate-social-innovation\\\/\",\"url\":\"https:\\\/\\\/socialinnovationexchange.org\\\/legacy\\\/five-keys-to-corporate-social-innovation\\\/\",\"name\":\"Five keys to corporate social innovation - 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