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The Ten Habits of Mass Innovation

Author: Julie Caulier Grice
Published Date: 25 February 2008

Innovation by the masses, not just for them. This pamphlet argues that Britain will have to become a society of mass innovation in future, a place where creativity and innovation are everyday activities, practised in many settings by many different people. We can no longer rely on innovation as something produced by an elite of special people working in special places, the creative class in their cultural quarter or the boffins in the lab. The pamphlet sets out the ten key features of a society that would promote innovation as a mass, everyday activity.


This publication is part of the Nesta Provocation Series.