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4 Lessons from The Social Innovation Hotbed of Brazil

Author: Jasmine Toor
Published Date: 15 February 2012

This article was written by Lee-Sean Huang and first appeared in FastCoExist.


Brazil is known for its supermodels, but what about its social innovation models? Besides the economic boom, the country is finding a new groove in the field of digital collaboration and activism.


Last year, I moved from New York to Rio de Janeiro, where Purpose has opened its first overseas office. I have met with local innovators and interacted with all kinds of people on the streets, at the beach, and in botequins (informal bars). These experiences have all enriched my work in social innovation. Besides stimulating my creativity, immersion in a different culture and working in a foreign language have heightened my sense of mindfulness and empathy, reminded me of the virtue of humility, and taught me a few things about what it means to innovate.


Here are some lessons I have learned:


1. Innovation is a jeitinho


2. Innovation is a feijoada


3. Innovation is cannibalism


4. Innovation is social resistance


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